Branding and Logos

How We Look SJECCD Brand Style Guide - PDF

SJECCD LETTERHEAD Letterhead Template - Word Image

SJECCD PPT PowerPoint Template - PPT Image Notes for using this PowerPoint template: Titles/subtitle areas: These have been programmed be shown in all caps regardless of hitting the Caps Lock key on your keyboard Adding images: Once you click on the image icon, a dialogue box opens to choose the image from your files. It is likely that the photo will not be positioned where you want the focus to be. You need to double-click the photo which opens the “Picture Format” ribbon in PPT and click on “Crop” (far right in ribbon) to adjust the size/positioning. Tip: hold down the Shift key while dragging corners of image with your mouse to maintain its aspect ratio.

​SJECCD Logo Index

Below is a preview of various styles of SJECCD logos. See the “Which File Type Should I Use” section at the bottom of this page for information that will help determine which logo is best for each use case.  
 

1. Access the Logo Variations folder on OneDrive.
2. Find the folder for the logo variation you need (primary, stacked, horizontal, or standalone symbol) and double click to open.
3. Within each folder are three subfolders with options for full color, black-on-white, or white-on-black. Double click the desired folder to open.
4. There are five formats to choose from .ai, .eps, jpg, .pdf and .png
5. Check the box by the format(s) you'd like to download.  
6. Select download at the top of the page. 
    

OneDrive - Folder: 01 SJECCD Logo Primary

SJECCD Logo Primary - Color	Image
SJECCD Logo Primary - Black	Image
SJECCD Logo Primary - White	Image

OneDrive - Folder: 02 SJECCD Logo Stacked

SJECCD Logo Stacked - Color	Image
SJECCD Logo Stacked - Black	Image
SJECCD Logo Stacked - White	Image

OneDrive - Folder: 03 SJECCD Logo Horiz

SJECCD Logo Horiz - Color	Image
SJECCD Logo Horiz - Black	Image
SJECCD Logo Horiz - White	Image

OneDrive - Folder: 04 SJECCD Logo Symbol

SJECCD Logo Symbol - Color	Image
SJECCD Logo Symbol - Black	Image
SJECCD Logo Symbol - White	Image

WHICH FILE TYPE SHOULD I USE?

Files come in various formats and each format has its particular strengths and weaknesses.

The type of file you use for your purpose can have a huge effect on the quality of the media that you are working on, whether it be printed or web. Below is a breakdown of various types of files and the differences between them.

Image Adobe Illustrator (Vector // Print)	File Purposes: Use for print projects unless vendors specify otherwise. Vector graphic, resolution-independent.
Image Encapsulated PostScript (Vector // Print)	File Purposes: Use for print projects. Vector graphic, resolution-independent
Image Joint Photographic Experts Group (Raster // Digital)	File Purposes: Digital screen use only. Raster graphic, resolution-dependent. Enlarging will degrade image quality.
Image Portable Document Format - Vector-Based (Vector // Print)	File Purposes: Viewing on multiple platforms. Vector graphic, resolution-independent.
Image Portable Network Graphics (Raster // Digital)	File Purposes: Digital screen use only. Supports transparency (whereas .JPG does not). Raster graphic, resolution-dependent. Enlarging will degrade image quality.

.EPS and .AI files will not be usable unless you have Adobe Illustrator or a similar vector graphics editor.

For web use, .JPG files will usually be sufficient. Keep in mind that raster format images (.JPG and .PNG) should not be enlarged as they will quickly lose quality. Vector images (.EPS and .AI) can be resized, but only via vector editing software such as Adobe Illustrator.